There’s a good chance that you’ve seen competitor brands using video marketing and that you’ve heard it’s the next big thing. You may, however, not be sure if it really is a viable option for your fitness business.
If this sounds like you, keep reading.
2020 was a challenging year for the fitness industry. In March the COVID pandemic descended on the U.S. with its Draconian mask mandates and over-reaching social distancing and shutdowns.
This was extremely hard on the industry, especially since one of the best ways to maintain a strong, healthy immune system, the key to fighting off any virus, is a regular program of exercise.
The last twelve months have been like no other for the fitness industry, throwing up various challenges for gyms, personal trainers, and other fitness entrepreneurs to adapt to.
Principle among them has been the combination of an increased digitization of the fitness landscape with an evolution in the changing needs of the modern fitness customer.
(MINNEAPOLIS, MN, March 10, 2021) – The Fitness Business Association (FBA) – formerly the Association of Fitness Studios (AFS) - announced today that its first FBA-branded SUCCEED! Virtual Conference & Expo (March 2-7) exceeded expectations.
Building on the incredible successes of its May and October 2020 events, SUCCEED! virtual events have now delivered nearly 15,000 registrants.
Fitness studio owners and wellness professionals have been on a roller coaster for the last 12 months, like most of the rest of the world.
With the focus being on surviving, there’s been little time for thriving. And for many, surviving means trying to figure out how to pay the bills when doors have been closed (and then open again, but at reduced capacity), cleaning expenses have increased and there’s still payroll to meet.
Gyms and fitness studios are facing challenging times and in light of this, it’s now more important than ever to embrace the right digital solution to streamline your operations, maximize business efficiencies and stay connected with members.
Here, we speak to Rob Lander, CEO at Fisikal, experts in business management software, about how streamlining your studio by restructuring its technology can lead to a seamless digital fitness journey for members and studio owners.
The fitness world changed in 2020 and so should your memberships.
That means you continue to offer your incredible classes, whether they’re online or in-studio. By offering new types of memberships, your clients can get in shape and your business will continue to thrive.
Personal training: it’s available pretty much everywhere nowadays.
So what sets one offering apart from the next? And what helps certain personal trainers stand out from their competitors? The answer is simple: credibility
At the turn of the year we are seeing some indicators that the COVID crisis might be ebbing. Many states that have had rather draconian measures in place have reversed course and are now talking about opening indoor dining and this heralds probable relaxing of the restrictions placed on gyms and fitness clubs.
Digital investment into the exciting technology we have at our fingertips should now be viewed not as a short-term fix for unprecedented times, but an essential long-term investment for a new reality.
• Trainer, Manager or Owner • Beginner or Veteran • 500-10,000 sq.ft.