Proudly Representing the Fitness Studio/Gym Community
OVER 100,000 BUSINESSES
Where Passion Becomes Career
Recommended by over 60 of the most respected and influential fitness companies and organizations,
including all leading certifying bodies
It's Working
Industry research proves AFS members make more money and out perform non-members.
$31,500
AFS members earn $31,500 more per year compared to peers with same-size facilities.
$141
AFS members are better at engaging and retaining clients, generating an extra $141 more profit per client.
News & Trending Topics
AFS Announces SUCCEED! Annual Business Convention and Expo
The 1st-ever major convention that's solely dedicated to all aspiring and current fitness businesses. More than a Summit, It's Your Annual Convention!
How to Leverage Word of Mouth Marketing for the New Age - Webinar Now Available!
Packed with insightful information on how your fitness business can leverage the #1 marketing strategy being used today - word of mouth marketing!
Fitness Industry Expert Kerri O’Brien Joins AFS Advisory Council
Dr. O’Brien, has nearly 30 years experience in the fitness industry working for for-profit fitness facilities, spas, trade associations, rec centers, university and college settings, and others.
How to Stop Discounting Your Personal Training Programs
Discounting occurs when you don’t have the sales skills to get a prospect to pay what you are worth and possess a negative mindset around money.
The 5 Best Tips to Market Your Gym or Studio on Instagram
Here’s a secret I’ve learned along the way: Post and pray doesn’t work. You can’t throw something up, cross your fingers, and hope for the best.
How One Studio Significantly Increased Member Engagement By Playing Bingo
Learn an exciting new twist to the popular game Bingo in this interview with Catherine Dubay, General Manager at The Studios at Montecito Heights in California.
