Proudly Representing the Fitness Studio/Gym Community


Where Passion Becomes Career




Recommended by over 60 of the most respected and influential fitness companies and organizations,
including all leading certifying bodies

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It's Working

Industry research proves AFS members make more money and out perform non-members.



AFS members earn $31,500 more per year compared to peers with same-size facilities.


AFS members are better at engaging and retaining clients, generating an extra $141 more profit per client.


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News & Trending Topics

We Need Your Feedback! Take Part in AFS' Major Industry Research Study

It's that time of year again. Participate in AFS' 2018 Fitness Studio/Gym Operating & Financial Research Report! 

Past Webinar: Getting Online with Virtual Fitness Streaming: What You Need to Know

Learn the A-Z on what it is, why it’s important, how to get started, and how to maximize profits and growth potential.

AFS Releases 2018 Fitness Studio Trend Report

The latest change in the Illinois law reducing physical education requirements for kids in our schools does not make sense. 

How to Drive Traffic to Your Studio After the January Rush is Over

As you enter into February, March, and April - here's 3 ways to keep the momentum moving forward to drive more traffic into your studio. 

How the Member Experience Dramatically Impacts Your Fitness Business

In today’s competitive environment you MUST switch your mindset to that of your customer.  

How to Create a Killer Newsletter that Increases Engagement and Sales

Newsletters are a great way to keep your audience engaged while promoting the benefits of what you do.