Proudly Representing the Fitness Studio/Gym Community


Where Passion Becomes Career




Recommended by over 60 of the most respected and influential fitness companies and organizations,
including all leading certifying bodies

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It's Working

Industry research proves AFS members make more money and out perform non-members.



AFS members earn $31,500 more per year compared to peers with same-size facilities.


AFS members are better at engaging and retaining clients, generating an extra $141 more profit per client.


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News & Trending Topics

AFS Announces SUCCEED! Annual Business Convention and Expo

The 1st-ever major convention that's solely dedicated to all aspiring and current fitness businesses. More than a Summit, It's Your Annual Convention!

How to Leverage Word of Mouth Marketing for the New Age - Webinar Now Available! 

Packed with insightful information on how your fitness business can leverage the #1 marketing strategy being used today - word of mouth marketing!

Fitness Industry Expert Kerri O’Brien Joins AFS Advisory Council

Dr. O’Brien, has nearly 30 years experience in the fitness industry working for for-profit fitness facilities, spas, trade associations, rec centers, university and college settings, and others.

How to Stop Discounting Your Personal Training Programs

Discounting occurs when you don’t have the sales skills to get a prospect to pay what you are worth and possess a negative mindset around money. 

The 5 Best Tips to Market Your Gym or Studio on Instagram

Here’s a secret I’ve learned along the way: Post and pray doesn’t work. You can’t throw something up, cross your fingers, and hope for the best.

How One Studio Significantly Increased Member Engagement By Playing Bingo

Learn an exciting new twist to the popular game Bingo in this interview with Catherine Dubay, General Manager at The Studios at Montecito Heights in California.