As we round out 2021 in our fitness studio businesses, perhaps you’ve taken time for necessary reflection as I have. I was mandated to shut the doors on my brick and mortars in March of 2020.
Who would have thought we’d be still digging out, all these months later? Upon re-opening in the summer of 2020, it was an uphill climb at every turn. Although my business “pivots” proved to be fruitful, how I operate my brick and mortar each day continues to be a new world, in uncharted territory.
Member engagement is and always will be one of the most critical missions of any fitness business. It’s not simply the training, the class format, or “the system” that keeps our clients coming back, it’s the relationship we build with each individual and the connections between them that they enjoy together.
Most fitness business operators are still marketing their services the same way they always have — and the same way every other club operator has — or is highly relying on social media to drive traffic. As the saying goes, the definition of insanity is doing the same thing over and over and expecting a different result. We need to go back to the basics of outreach and implementing guerrilla marketing ideas.
Amsterdam, November 29, 2021
The short and long-term success of the fitness industry is dependent on fitness businesses providing more personalized and localized experiences for their customers, according to leading fitness industry brands and influencers speaking at FitNation 2021.
One of the best things about using Profit First in your business, aside from the peace of mind in knowing the money you need is there when you need it, is quarterly profit distribution time. Once a quarter, you get to dig into your Profit bank account and take a portion of it--half, if you’re following Profit First carefully--and distribute it to yourself.
The amount in your Profit account will fluctuate from quarter to quarter based on your business’s revenue for that quarter, but you should always set aside the same percentage.
(MINNEAPOLIS, MN, November 22, 2021) – The Fitness Business Association (FBA) today announced the success of its 1st ever SUCCEED! Innovation & Solutions Summit held on Friday, November 12.
Billed as a virtual event where technology and business solutions take center stage, the summit generated nearly 2,500 registrants and subsequent page views combined as attendees were eager to take in the sessions.
Fitness technology has been at the core of the impressive adaptation and innovation in the fitness industry this past year and a half.
The increasing adoption by clubs, fitness studios and trainers has opened up ways to deliver hybrid client experiences that bring together traditional physical services with new online ones.
LEHI, Utah, Nov. 15, 2021 /PRNewswire/ -- Podium, a communication and payments platform for local businesses, announced today it has raised $201 million in Series D funding, led by YC Continuity with participation from Durable Capital Partners, Arpex Capital, Accel, Album VC, IVP, Sapphire Ventures, Summit Partners, and Sorenson Capital. This latest round brings the company's valuation to over $3 billion.
Landing new leads and converting them into paying customers for your business is a rat race at the best of times, without the pandemic to deal with. According to marketing gurus, HubSpot, “generating traffic and leads” is by far the biggest challenge marketers have faced in 2021.
In the fitness industry, it’s especially challenging to churn out high-quality leads with the potential to become long-term clients.
Managing a team is complex in any business, especially a fitness business where individuals can be employed, self-employed or a hybrid mix of both, working a blend of full and part time hours.
Extensive opening hours, sometimes even 24/7, also mean long operating hours which creates the need for multiple shifts in a day.
• Trainer, Manager or Owner • Beginner or Veteran • 500-10,000 sq.ft.