The face of fitness has changed for good. You may have read the headlines and the stats, stating that only 24% of gym-goers feel completely comfortable coming back into gyms, clubs or studios right now. The reason?
A combination of concern for catching the coronavirus and a newfound love of working out at home.
What separates you from the other fitness studios in your area? You can probably rattle off three to five distinct advantages you have over other trainers or facilities, and that’s great! Those advantages definitely help you win clients.
But what is it that really makes a client sign up, be successful, and become your biggest advocate?
The fitness industry is changing. What was once a distinctly in-person only experience is now online. Online isn't going away any time soon - have you heard of Netflix? Do you remember Blockbuster?
People need options, and they now have months of experience using online for everything - whether shopping, working, connecting with friends and family, and yes, fitness training.
For the first 30 days of an eventual 3-month mandatory shutdown of my two yoga studios outside of Washington DC, like many, I began re-engineering my business in the midst of a complete firestorm.
Truly – from an energetic standpoint, it is almost impossible to be your best, most creative, and innovative self, when survival is being threatened.
Live-streaming is here to stay, and hybrid classes are the perfect way to keep clients engaged, at home and at the studio. Here’s how to create the best experience.
As fitness studios welcome back members post the Covid-19 imposed lockdown, new capacity restrictions and social distancing requirements are required whilst there is also a need to maintain contact with members who are unable or unwilling to visit the physical facility.
To say the least, COVID-19 has brought on many challenges for fitness businesses. However, the resilience of this industry has not gone unnoticed.
While many businesses were forced to close their doors, fitness business owners have found creative ways to connect with their clients at a distance.
For many, we’re beginning to get started back up and running after the shutdown.
One thing we’ve all seen is that it’s critical to take the right steps to provide a safe, healthy, and reassuring facility for both members and staff when you welcome back your wellness community.
Health clubs, studios and gyms, especially the smaller, independently owned ones, have just gone through the biggest challenge to small businesses since the 1930s.
With the coming of COVID-19 and the mandatory lockdowns of clubs all over the country, the fitness industry took a financial hit that many pundits predicted it would never recover from.
When I was a high school track and field coach, it was often difficult to get the teenagers to focus on one event. With so many options in the sport, many want to run and jump and throw. I tried to convince them that it’s better to be very good at one event than mediocre at multiple events.
As adults, little changes.
• Trainer, Manager or Owner • Beginner or Veteran • 500-10,000 sq.ft.