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Latest News

Matrix Fitness Receives Most Innovative Brand Award

COTTAGE GROVE Wis. — Matrix Fitness, the commercial brand of Johnson Health Tech (JHT), recently received the prestigious 2017 Most Innovative Brand Award in the Sports and Fitness Machines category by Plus X.

Based in Germany, the Plus X Award is the world’s largest innovation award for technology, sports and lifestyle. It honors brands for representing the leading edge in quality and innovation in their products. Awards are selected by an expert jury and are based on seven quality seals, including innovation, design, high quality, ease of use, functionality, ergonomics, and ecology.

GymCloud Joins AFS, Provides Simple Online Personal Training Software

(OAKLAND, CA, NASHVILLE, TN, January 30, 2018) – The Association of Fitness Studios (AFS) today proudly announced and welcomed the addition of GymCloud to its membership ranks. It’s no secret the Internet has created countless opportunities for fitness professionals, but how many studio owners are actually taking advantage and expanding their business online?

After a decade of working in corporate gyms, training independently and owning a studio, Kenton Boutwell, the founder of GymCloud, realized the problem.

AFS, Gym Factory (Spain) Enter Into Cooperation Agreement

(OAKLAND, CA, MADRID, SPAIN, January 24, 2018) – The Association of Fitness Studios (AFS) and Gym Factory, the leading fitness organization on the Iberian peninsula, today announced a cooperation agreement to enhance the opportunities of the audiences of both groups.

AFS is the only trade association focused on the boutique fitness studio market globally, and Gym Factory produces two publications of the same name covering the Spain and Portugal markets as well as hosting an International Congress and Trade Show in Madrid (May 10-12, 2018).

Glofox Joins AFS, ‘Take the Pain Out of Managing Your Business’

(OAKLAND, CA, NEW YORK, NY, January 17, 2018) – The Association of Fitness Studios (AFS) today proudly announced and welcomed the addition of Glofox to its membership and sponsorship ranks.

Founded in 2014, Glofox is one of the world’s leading software providers for the fitness and wellness industry providing 1000’s of fitness professionals around the globe with simple, yet effective software so they can do more of what they love and less of what they have to.

AFS 2017 Year in Review –Growth, Credibility, Impact Highlight Fitness Studios and Gyms

(OAKLAND, CA, January 5, 2018) – 2017 marked another incredible year of accomplishment and impact for the Association of Fitness Studios (AFS). As the only membership community dedicated solely to the business of fitness studios/gyms and entrepreneurial fitness professionals, AFS made great strides in delivering a wide range of new and enhanced products, services and benefits to this fastest growing fitness market segment.

AFS’ 2017 successes were built on the highly effective base growth and development delivered in its three previous full years of existence - accomplishments in Research, Industry Relationships, and Digital Development. These three operational “legs” continue to drive AFS’ forward thinking initiatives.

AFS Experts Identify Top 12 Fitness Studio Trends for 2018

(OAKLAND, CA, January 2, 2018) – The Association of Fitness Studios (AFS) announced today the release of the “Top 12 Fitness Studio Trends for 2018.”

To ensure a variety of perspectives, AFS canvassed it’s Advisory Council, vendor partners, and leading studio operators on trends they see growing or continuing in 2018. Their responses were compiled and are presented in a 3-page document, attached.

Health I.Q. Joins AFS, Special Rate Life Insurance for Health Conscious People

(OAKLAND, CA, MOUNTAIN VIEW, CA, December 4, 2017) – The Association of Fitness Studios (AFS) today proudly announced that Health IQ Insurance Services (Health IQ), the fastest-growing life insurance company for health conscious individuals, has joined AFS' associate membership and sponsorship ranks.

Through this relationship, Health IQ will provide fitness professionals and studios with the opportunity for their customers to receive special life insurance rates, rewarding them for their healthy behaviors and lifestyle choices.

Brand New Reports Coming Soon!!!

2019 Fitness Studio Operating & Financial Benchmarking Report

The 2019 report is our most ambitious yet, including a financial breakdown of studios by region, studio type, and size to get the most accurate data possible.

Access the 2019 Report

2019 Fitness Studio Trend Report

To ensure a variety of feedback, AFS canvassed its Advisory Council, vendor partners, and leading studio and gym operators to reveal their top trends for 2019!

Access the 2019 Report

2018 Fitness Studio Operating & Financial Benchmarking Report

From coast to coast, the 2018 report canvassed the US to get the most accurate data possible. The 2018 report shows the studio market continues to thrive and become increasingly revenue efficient.

Access the 2018 Report

2018 Fitness Studio Trend Report

To ensure a variety of perspectives AFS canvassed it’s Advisory Council, Vendor Partners, and leading studio operators on trends they see growing or continuing in 2018.

Access the 2018 Trend Report

2017 Fitness Studio Operating & Financial Benchmarking Report

The 2017 Report has expanded the reach of respondents to mirror the expansion of AFS and the studio business. A full 30% of respondents to this year’s survey are from non-U.S. locations.

Access the 2017 Report

Marketing Best Practices Research Report

We surveyed hundreds of studio owners across the country, identified the successful strategies, and provide them to you in this first-ever research report!

Access the 2016 Report