News and Publications

Latest News

SUCCEED! Announces First Wave of Speakers

(OAKLAND, CA, June 26, 2018)  – The Association of Fitness Studios (AFS) today proudly announced that four fitness industry leaders have agreed to be presenters at SUCCEED! – the first-ever major Business Convention & Expo for current and aspiring studio/gym owners - April 12-14, 2019 at Hotel Irvine, in Irvine, CA.

The first four confirmed speakers (in addition to keynoter Todd Durkin) are Rick Mayo, Shannon Fable, Mark Nutting, and Amanda Vogel.  All four are exceptional presenters, with expertise in a variety of fitness studio business applications.

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AFS, PTonthNet/PTA Global Renew Collaboration Agreement

(OAKLAND, CA, DENVER, CO, June 21, 2018)  – The Association of Fitness Studios (AFS) and PTontheNet/PTA Global announced today that they have renewed their comprehensive collaboration agreement to provide relevant educational opportunities to each other’s audiences.

PTontheNet is internationally recognized as a comprehensive resource for fitness professional education and development, providing continuing education, products, and tools designed to drive performance and strengthen a fitness facility’s business. 

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Myzone to Sponsor Todd Durkin Keynote at SUCCEED!

(OAKLAND, CA, CHICAGO, IL, June 18, 2018)  – The Association of Fitness Studios (AFS) today proudly announced that Myzone, the fitness industry’s leading wearable and fitness tracker technology company, has agreed to sponsor industry icon Todd Durkin’s opening keynote presentation at SUCCEED! – the first-ever major Business Convention & Expo for current and aspiring studio/gym owners! 

The event will be April 12-14, 2019 at Hotel Irvine, in Irvine, CA with Mr. Durkin’s presentation on Friday, April 12 at 2:00 p.m. 

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Balanced Habits Joins AFS, ‘Life Transformations Begin with Balanced Habits’

(OAKLAND, CA, COSTA MESA, CA, June 11, 2018)  – The Association of Fitness Studios (AFS) today proudly announced and welcomed Balanced Habits to its membership ranks.

Founded in 2013 by former gym owners Paul & Carolyn Fetters, Balanced Habits certifies Food Coaches, educating them on proper balanced nutrition and implementation of sustainable programs for use inside the studio environment. Balanced Habits certifications are recognized by AAFA & NASM as a continuing education provider.

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Better Air Environments Joins AFS Technology for a Healthier and Safer Gym

(OAKLAND, CA, NEW YORK, NY, June 4, 2018)  – The Association of Fitness Studios (AFS) today proudly announced and welcomed the addition of Better Air Environments, LLC to its associate membership ranks.

BetterAir is an innovative biotechnology company that has developed the world’s first probiotic air, surface, and object purification system.  BetterAir is dedicated to restoring and preserving the normal ecological balance in indoor spaces, by harnessing the power of Envirobiotics™ - the safest, most natural way to restore the natural ecological balance. 

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SUCCEED! Signs Todd Durkin for Opening Keynote Address

(OAKLAND, CA, May 24, 2018)  – The Association of Fitness Studios (AFS) today proudly announced that fitness industry icon Todd Durkin has agreed to be the opening keynote speaker at SUCCEED! – the first-ever major Business Convention & Expo for current and aspiring studio/gym owners! The event will be April 12-14, 2019 at Hotel Irvine, in Irvine, CA.

Durkin is the well-known, internationally recognized strength, speed and conditioning coach, personal trainer, motivational speaker, and author who inspires people worldwide. He is the founder of Fitness Quest 10 in San Diego, CA, a world-class facility that has been named a Top 10 Gym in the U.S. five years in a row by Men’s Health magazine. 

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Virtuamgym Closes €6 Million Series B Investment Led by Endeit Capital

AMSTERDAM, THE NETHERLANDS, May 23rd  2018 - Virtuagym, provider of a cloud-based fitness software platform and mobile apps, announced it has closed a €6 million Series B financing round led by growth investor Endeit Capital, to fuel international growth of the company.

Founded by two brothers, Paul and Hugo Braam, Virtuagym has grown from a single-room start-up to a scale-up with over 200 employees and offices in Amsterdam, and Medellín, Colombia. The company serves businesses in the fitness space in over 80 countries worldwide, including the United States and key European markets.

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Publications

Brand New Reports Coming Soon!!!

2019 Fitness Studio Operating & Financial Benchmarking Report 

The 2019 report is our most ambitious yet, including a financial breakdown of studios by region, studio type, and size to get the most accurate data possible.

Access the 2019 Report

2019 Fitness Studio Trend Report  

To ensure a variety of feedback, AFS canvassed its Advisory Council, vendor partners, and leading studio and gym operators to reveal their top trends for 2019!

Access the 2019 Report

2018 Fitness Studio Operating & Financial Benchmarking Report 

From coast to coast, the 2018 report canvassed the US to get the most accurate data possible. The 2018 report shows the studio market continues to thrive and become increasingly revenue efficient.

Access the 2018 Report

2018 Fitness Studio Trend Report 

To ensure a variety of perspectives AFS canvassed it’s Advisory Council, Vendor Partners, and leading studio operators on trends they see growing or continuing in 2018. 

Access the 2018 Trend Report

2017 Fitness Studio Operating & Financial Benchmarking Report 

The 2017 Report has expanded the reach of respondents to mirror the expansion of AFS and the studio business. A full 30% of respondents to this year’s survey are from non-U.S. locations.

Access the 2017 Report

Marketing Best Practices Research Report 

We surveyed hundreds of studio owners across the country, identified the successful strategies, and provide them to you in this first-ever research report! 

Access the 2016 Report