Latest News

Emergency Medical Products Joins AFS, Provides AED and First Aid Products

(OAKLAND, CA, COLUMBUS, OH, November 20, 2017)  – The Association of Fitness Studios (AFS) today proudly announced and welcomed the addition of Emergency Medical Products (EMP) to its membership and sponsorship ranks. 

EMP specializes in the distribution of emergency medical supplies.  EMP has been serving the emergency medical supply and equipment needs of EMS, first responders, fire and rescue, public safety, hospitals, colleges and universities, and more since 1972.

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Escape Fitness Joins AFS, Offering Full Service Fitness Solutions

(OAKLAND, CA, CINCINNATI, OH, November 16, 2017)  – The Association of Fitness Studios (AFS) today proudly announced and welcomed the addition of Escape Fitness to its membership and sponsorship ranks. 

Escape Fitness, founded in 1998, has built a reputation for developing exciting and engaging training experiences. Through its equipment, gym designs and group training programs, Escape encourages and empowers fitness professionals and their clients to ‘Escape Their Limits’ – a mentality that is the foundation of its every offering.

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Body-Solid Joins AFS, ‘Built for Life…with a Vision’

(OAKLAND, CA, FOREST PARK, IL, November 13, 2017)  – The Association of Fitness Studios (AFS) today proudly announced and welcomed the addition of Body-Solid to its membership and sponsorship ranks. 

Since its’ founding in 1989, Body-Solid’s focus has remained the same – provide value priced fitness products to the home and commercial markets throughout the world.  Body-Solid offers one of the widest arrays of products in the industry, including multi-station gyms, free weight equipment of all types, power racks and rigs, a complete line of cardio machines, kettlebells, dumbbells, and accessories.

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Amanda Vogel Joins AFS To Expand & Guide Social Media Activities

(OAKLAND, CA, VANCOUVER, BC, November 9, 2017)  – Citing the significant and ongoing  growth in social media as a core marketing strategy, the Association of Fitness Studios today announced the addition of Amanda Vogel to head up AFS’ expanding social media activities. 

A well known fitness industry social media guru, Ms. Vogel is owner of Active Voice, a fitness-specific writing, editing, and consulting company. 

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97 Display Joins AFS, Offers Website, SEO Expertise to Studios

(OAKLAND, CA, Winston Salem, NC, November 6, 2017)  – The Association of Fitness Studios (AFS) today proudly announced and welcomed the addition of 97 Display to its membership and sponsorship ranks. 

97 Display is an internet marketing agency that creates fitness and martial arts websites for businesses to help them grow their member and client counts.

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Muscle Up Marketing, AFS Expand Relationship

(OAKLAND, CA, ALPHARETTA, GA, October 31, 2017)  – The Association of Fitness Studios (AFS) and Muscle Up Marketing proudly announced today that they have reached expanded sponsorship and collaboration agreement to provide relevant educational products, services, and benefits to the fitness studio market. 

Muscle Up Marketing is one of the fitness industry’s premier marketing agencies offering turnkey marketing solutions to help gyms and studios of all sizes generate leads through integrated print, mobile and online campaigns.

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AFS Releases 3rd Annual Fitness Studio Operating & Financial Benchmarking Research Report

(OAKLAND, CA, October 24, 2017) – The Association of Fitness Studios (AFS) announced today the release of its 3rd annual financial research study on the fitness studio market.  The 2017 Fitness Studio Operating & Financial Benchmarking Report was conducted over a three-month period earlier this year.

The study builds on the 2016 Report that identified and measured key financial elements of the studio business, with insight narrative provided by ClubIntel, the study’s author.

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Publications

2017 Fitness Studio Operating & Financial Benchmarking Report 

The 2017 Report has expanded the reach of respondents to mirror the expansion of AFS and the studio business. A full 30% of respondents to this year’s survey are from non-U.S. locations.

Access the 2017 Report

2017 Fitness Studio Trend Report 

To ensure a variety of perspectives AFS canvassed it’s Advisory Council, Vendor Partners, and leading studio operators on trends they see growing or continuing in 2017.

See the Trends

2016 Fitness Studio Operating & Financial Benchmarking Report 

The study builds on the 2015 Report that, for the first time in the fitness industry, identified and measured key financial elements of the studio business, with insight narrative provided by ClubIntel, the study’s author.

Access the 2016 Report

STUDIO SUCCESS! AFS' Exclusive eBook

The ultimate guide to studio ownership! Whether you're starting your own studio or growing your business, receive 203 pages of the best strategies available today to successfully operate a fitness studio. 

Learn More

2016 Marketing Best Practices Research Report 

We surveyed hundreds of studio owners across the country, identified the successful strategies, and provide them to you in this first-ever research report! 

Access the 2016 Report

2015 Fitness Studio Operating & Financial Benchmarking Report 

The most extensive research for the fitness studio community. Get the data on what to pay staff, charge per session, and other key stats essential for growth.

Access the 2015 Report