Latest News

AFS Launches SUCCEED! 1st-ever Major Business Convention & Expo for Current and Aspiring Studio/Gym Owners!

(OAKLAND, CA, April 12, 2018)  – The Association of Fitness Studios (AFS) today proudly announced the launch of SUCCEED! – the first-ever major Business Convention & Expo for current and aspiring studio/gym owners! The event will be April 12-14, 2019 at Hotel Irvine, in Irvine, CA.

SUCCEED! is an event like none other in the fitness industry! 2.5 days of networking, education, and improvement. Solely dedicated to fitness businesses (and those looking to start one) of all sizes, disciplines, and tenure. While more details will soon to follow, the basic information can be found at https://succeedwithafs.com/

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Myzone Adds MZ-60 Watch to Product Portfolio

(Date: 14th March 2018) Myzone always has focused on delivering products that are functional and deliver simplicity while providing accurate feedback. 

The MZ-60 continues this theme, designed as a retro; classic sports watch, for those committed advocates, where traditional design with functionality is key for training. The MZ-60 is born on simplicity.  

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New Functional Training Units from Matrix Offer Unmatched Space-Saving Versatility

COTTAGE GROVE, Wis. (March 19, 2018) – Matrix Fitness is expanding its highly-versatile Connexus functional training series with four new products that make the most of under-used spaces. These new Connexus units give club owners and trainers the flexibility, repeatability and expandability that they already love about Connexus in new space-efficient designs.

“As functional training continues to rise, fitness facilities need solutions that fit their space,” said Becky Jalbert, global product manager, personal and group training for Matrix. “With our new additions to the Connexus series, we can serve the needs of major clubs, studio boutiques and everything in between.” 

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Virtuagym Joins AFS ‘All in One’ Fitness Management Software

(OAKLAND, CA, CHICAGO, IL, March 20, 2019)  – The Association of Fitness Studios (AFS) today proudly announced and welcomed the addition of Virtuagym to its membership and sponsorship ranks.

Virtuagym launched in 2008 as a consumer app for web and mobile, providing users with an easy and fun way to work out and track their nutrition. In 2012, the company moved into the professional sphere, quickly becoming one of the leading innovators in the digital health and fitness domain.

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Eleiko Joins AFS, ‘To Make People Stronger to Perform Better in Sports and in Life’

(OAKLAND, CA, CHICAGO, IL, March 13, 2019)  – The Association of Fitness Studios (AFS) today proudly announced and welcomed the addition of Eleiko to its membership ranks.

Founded in 1957 in with an inspiration to build a better barbell, Eleiko was crafted from a specially formulated hardened steel with a waffle pattern knurling and it went on to forever change Eleiko and the sport of weightlifting.

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FitGrid Joins AFS, ‘Boosting Client Retention by 60% and More’

(OAKLAND, CA, NEW YORK, NY, February 27, 2018)  – The Association of Fitness Studios (AFS) today proudly announced and welcomed the addition of FitGrid to its membership and sponsorship ranks.

Founded in March 2017, FitGrid harnesses the power of the community – from studio to instructor to client - to increase business growth in fitness studios.  Its most recent product, FitGrid Pro, focuses on the connection between instructors and clients, and helps studios boost overall retention by continuously motivating and training their instructors on how to boost their individual retention rates. 

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Fitness Industry Expert Kerri O’Brien Joins AFS Advisory Council

(OAKLAND, CA, TAMPA, FL, February 16, 2018)  – The Association of Fitness Studios (AFS) today proudly announced the addition of well-known fitness industry leader Dr. Kerri O’Brien to its Advisory Council.

Dr. O’Brien, owner of Bottom Line Weight Loss, has nearly 30 years experience in the fitness industry working for for-profit fitness facilities, spas, trade associations, rec centers, university and college settings, weight management clinics, corporate wellness, franchises and police and fire services. 

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Publications

2018 Fitness Studio Trend Report 

To ensure a variety of perspectives AFS canvassed it’s Advisory Council, Vendor Partners, and leading studio operators on trends they see growing or continuing in 2018. 

Access the 2018 Trend Report

2017 Fitness Studio Operating & Financial Benchmarking Report 

The 2017 Report has expanded the reach of respondents to mirror the expansion of AFS and the studio business. A full 30% of respondents to this year’s survey are from non-U.S. locations.

Access the 2017 Report

2017 Fitness Studio Trend Report 

To ensure a variety of perspectives AFS canvassed it’s Advisory Council, Vendor Partners, and leading studio operators on trends they see growing or continuing in 2017.

See the Trends

2016 Fitness Studio Operating & Financial Benchmarking Report 

The study builds on the 2015 Report that, for the first time in the fitness industry, identified and measured key financial elements of the studio business, with insight narrative provided by ClubIntel, the study’s author.

Access the 2016 Report

STUDIO SUCCESS! AFS' Exclusive eBook

The ultimate guide to studio ownership! Whether you're starting your own studio or growing your business, receive 203 pages of the best strategies available today to successfully operate a fitness studio. 

Learn More

2016 Marketing Best Practices Research Report 

We surveyed hundreds of studio owners across the country, identified the successful strategies, and provide them to you in this first-ever research report! 

Access the 2016 Report