Fitness technology has been at the core of the impressive adaptation and innovation in the fitness industry this past year and a half.
The increasing adoption by clubs, fitness studios and trainers has opened up ways to deliver hybrid client experiences that bring together traditional physical services with new online ones.
LEHI, Utah, Nov. 15, 2021 /PRNewswire/ -- Podium, a communication and payments platform for local businesses, announced today it has raised $201 million in Series D funding, led by YC Continuity with participation from Durable Capital Partners, Arpex Capital, Accel, Album VC, IVP, Sapphire Ventures, Summit Partners, and Sorenson Capital. This latest round brings the company's valuation to over $3 billion.
Landing new leads and converting them into paying customers for your business is a rat race at the best of times, without the pandemic to deal with. According to marketing gurus, HubSpot, “generating traffic and leads” is by far the biggest challenge marketers have faced in 2021.
In the fitness industry, it’s especially challenging to churn out high-quality leads with the potential to become long-term clients.
Managing a team is complex in any business, especially a fitness business where individuals can be employed, self-employed or a hybrid mix of both, working a blend of full and part time hours.
Extensive opening hours, sometimes even 24/7, also mean long operating hours which creates the need for multiple shifts in a day.
Have you ever had the opportunity to learn about or actually do an exchange program? Maybe you thought about it when you were younger, perhaps you have hosted an exchange student, or you or your own children have been a part of a program.
I personally wasn’t organized enough to get it done when I was younger, but the idea of being an exchange student has always allured me!
Given the circumstances due to COVID, many gyms have elected to try and pivot their business model to online training only.
While I understand the appeal to do this, I’ve been advising my consulting clients to stick with the in-person training model and use online training to enhance their current services.
In any fitness business, the team plays a vital role and is often the difference between success and failure. If the team flourishes, so too does the business.
As a result, it is critical that facility owners and operators invest in the team, providing valued education and training that supports each individual’s CPD (Continuing Professional Development).
The pandemic has transformed life as we know it, and our daily routines will never be the same. Most of us now work from home, which has led to an uptick in screen time while physical activity has gone down. The fitness industry needed to level up, making a hybrid business model—a combination of online and in-person services—the new name of the game.
When done right though, it will only add to your recurring revenue streams.
Once you've taken the leap and decided to launch your online fitness program, you need to decide how to price your membership. There's a lot to think about, such as, who you're selling your fitness program to, the revenue streams you'll be using, your launch plans, and how you're going to scale your business.
We're here to walk you through all these factors so you can choose the right price-point for your online exercise classes.
It’s uncomfortable to discuss the reality of pain as it applies to attaining success.
This is because from an early age most of us grew up on the Hollywood created notion that life is all rainbows and unicorns and if you just put in some effort for a while, like maybe the length of time it takes to watch an inspirational feature film, you’ll be entitled (if not destined) to succeed in all your hopes and dreams. Yeah, good luck with that.
• Trainer, Manager or Owner • Beginner or Veteran • 500-10,000 sq.ft.