(MINNEAPOLIS, MN, January 1, 2022) – The Fitness Business Association (FBA) today announced a brand new SUCCEED! event, its 4th, to take place in 2022 under the ever-growing SUCCEED! family of events brand.
Tentatively scheduled for June 2022, this new community-centric event will remain online and have a more intimate feel for those who register. Attendees will be treated to a brand new experience, customized to where they are in their business.
(MINNEAPOLIS, MN, December 29, 2021) – The Fitness Business Association (FBA) today announced that Sara Allen will take over as Vice President of Business Development effective immediately, taking over the role previously held by the late Chuck Leve.
With extensive knowledge in sales, customer service, and operations, Allen’s expertise covers all areas necessary to assist current and new FBA sponsors and partners with a customizable plan to reach the FBA & SUCCEED! audiences and yield the highest ROI.
Emma Excell, COO Fisikal, digital experts in business management solutions, lays down the facts and top tips for digitalization success.
Even before the pandemic rocked our lives, video has been one of the leading marketing trends for some time. The difference now is that video is weaved into how most fitness businesses offer their services, with live-streamed classes and video recordings.
Your comprehensive annual inspection should also include a complete equipment inventory. After you identify and remove the items that need to be replaced, record a count of what is left and determine the equipment type and quantity for replenishment.
Technology is more than just a band-aid to the fitness industry, helping to protect and hold it together during this challenging period.
I believe it has in fact become a crucial part of the foundations of health and fitness, supporting businesses and enabling them to deliver better services and grow their bottom-line.
As we round out 2021 in our fitness studio businesses, perhaps you’ve taken time for necessary reflection as I have. I was mandated to shut the doors on my brick and mortars in March of 2020.
Who would have thought we’d be still digging out, all these months later? Upon re-opening in the summer of 2020, it was an uphill climb at every turn. Although my business “pivots” proved to be fruitful, how I operate my brick and mortar each day continues to be a new world, in uncharted territory.
Member engagement is and always will be one of the most critical missions of any fitness business. It’s not simply the training, the class format, or “the system” that keeps our clients coming back, it’s the relationship we build with each individual and the connections between them that they enjoy together.
Most fitness business operators are still marketing their services the same way they always have — and the same way every other club operator has — or is highly relying on social media to drive traffic. As the saying goes, the definition of insanity is doing the same thing over and over and expecting a different result. We need to go back to the basics of outreach and implementing guerrilla marketing ideas.
Amsterdam, November 29, 2021
The short and long-term success of the fitness industry is dependent on fitness businesses providing more personalized and localized experiences for their customers, according to leading fitness industry brands and influencers speaking at FitNation 2021.
• Trainer, Manager or Owner • Beginner or Veteran • 500-10,000 sq.ft.