With friends and colleagues at the helm of fitness businesses around the country, I have the distinct benefit of leaning into this expansive network for conversation, support, and camaraderie. Quite honestly, I’ve realized each of us has been living in very different worlds for the last two years. The rise and fall in business had something to do with COVID, and a lot to do with location.
Regardless, all of us have most certainly had to “move with the times” in some way or another.