As personal trainers and coaches, it is essential that we find out the “why” when it comes to our clients. Why are they training? Without this information, it is almost inevitable that one day that client will walk away from training with you. So, what are the main areas of motivation for clients?
There are four categories of client we’ve all seen. They want to change their appearance, relieve pain, feel healthier, and/or train or prepare for an event.