Being a Canadian who finished high school in San Diego, California, did undergrad studies in Miami, Florida and Portland, Oregon, then worked in Austria, Germany and Hong Kong for five years before returning to the USA to receive my Masters in International Business, I learned early on about technology and trend transfer internationally.
Fitness Business Blog
Thursday, May 24, 2018
Setting the right price for fitness services is important to anyone in the business, from studio owners to independent fitness professionals.
Curating a price list of services can be a delicate balancing act between what your services are worth, where they are being offered, and what is being offered by your competitors. Below are a few tips to consider when crafting a price list for fitness services.
Tuesday, May 22, 2018
Some website visitors convert and others don't. But why? And what can we do to increase the number of website visitors that take action on our site so we can have more personal training clients?
Your website can be a great tool for generating revenue. And with a few adjustments that align with the psychology behind what makes visitors convert, your website can be one of your greatest assets.
Wednesday, May 16, 2018
Many fitness studio owners make their first hire out of desperation. The stress piles up, you’re on the edge of burnout and you hire someone to take some of the stuff off your plate that you hate doing. Ultimately, the new hire doesn’t work out and you’re right back to where you started.
So, how do you avoid the hiring mistakes made by nearly every business owner and bring on a team member that will allow you to grow your business without causing you more stress and frustration?
Thursday, May 10, 2018
Let’s talk TEAM. It’s actually one of the most overused buzzwords in business. Everyone talks team dynamics, team engagement, team building, the secrets of building a great team…etc. Now, please don’t get me wrong; I’m a huge fan of the concept!
I have been blessed to say I’ve been part of some incredibly dynamic and successful teams throughout my career. I simply love being part of the team.
Monday, May 7, 2018
So you are thinking about opening your own studio? Where should you begin?
Understanding who your members are and what activities you will offer will help define the amenities in your studio and what special features each room must have.
Tuesday, May 1, 2018
I am a BIG fan of the Ultimate Fighting Championship (UFC). I’ve trained at their gyms. I’ve watched nearly every main event either on Pay Per View or live at the various fight cards. I’ve purchased UFC merchandise and even hired fighters for promotional events for my company.
Over the last 15 years I’d say I have easily paid 10’s of thousands of dollars for UFC events, merchandise and personnel. Needless to say I am a good customer of that company!
Wednesday, April 25, 2018
A lot of people out there are constantly asking me how I successfully left my studio to focus on the next stage of my career, without the studio falling apart. Well, I know you'll be shocked to hear this, but it wasn't a complete success.
The transition didn't happen overnight, it took over a year.
Tuesday, April 17, 2018
Our industry is constantly changing with new trends, equipment, and fads. As current and aspiring business owners it's critical to stay on top of these trends in order to stay relevant and ahead of the curve in a crowded and competitive market.
But sometimes the best way to stay relevant is looking inward.
Friday, April 13, 2018
When you own a fitness studio, you have so much extra time on your hands that you’d welcome the opportunity to spend hours upon hours dealing with an IRS audit, right?
Yeah, not exactly. Outlined here are some things you should or should not do to help keep the IRS off your back and avoid that dreaded IRS audit.
FBA is Right For Everybody
• Trainer, Manager or Owner • Beginner or Veteran • 500-10,000 sq.ft.