Fitness Business Blog

Marbles Brain Body Fitness Joins the FBA as Silver Sponsor, Championing the Future of Cognitive and Physical Health

Tuesday, May 6, 2025

(MINNEAPOLIS, MN – May 6, 2025) – The Fitness Business Association (FBA) is proud to welcome Marbles Brain Body Fitness as its newest Silver Sponsor, uniting two organizations committed to redefining what fitness means in today’s evolving health landscape.

Founded on the belief that optimal health extends beyond the physical, Marbles Brain Body Fitness is on a mission to empower older adults and aging populations through movement that trains both the brain and body. Their innovative programs are rooted in science, aiming to enhance cognitive function, prevent memory decline, and improve overall physical performance.

SUCCEED! Virtual Conference Sets New Records in Attendance and Engagement, Nearly Overloading Platform with Unprecedented Demand

Tuesday, April 15, 2025

(MINNEAPOLIS, MN – April 15, 2025) – The Fitness Business Association (FBA) proudly announces the massive success of its most recent SUCCEED! Virtual Conference, which exceeded expectations in nearly every category, setting records for attendance, engagement, and energy from start to finish.

SUCCEED! Virtual Fitness Conference 2025 Brings Back Gamification – Sponsored by SportsArt

Tuesday, March 18, 2025

(MINNEAPOLIS, MN – March 18, 2025) – The SUCCEED! Virtual Fitness Conference 2025 is raising the bar once again by reintroducing its highly successful gamification experience, designed to engage attendees like never before.

Sponsored by SportsArt, this interactive feature will allow participants to earn points, compete for prizes, and maximize their conference experience simply by engaging with sessions, forums, and networking opportunities.

SUCCEED! Virtual Fitness Conference 2025 Announces Keynotes and Workshops

Tuesday, March 11, 2025

(MINNEAPOLIS, MN – March 11, 2025) – As excitement builds for SUCCEED! the FBA Virtual Conference 2025, the Fitness Business Association (FBA) is unveiling a powerhouse lineup of keynote speakers and workshops designed to equip fitness professionals with the insights and strategies needed to thrive in an ever-changing industry.

Taking place April 9-14, this fully virtual event offers live and on-demand sessions, providing attendees with unprecedented access to cutting-edge education and industry-leading experts.

ISSA Partners with FBA to Power the 2025 Virtual Functional Aging Summit on the SUCCEED! Virtual Conference Platform

Tuesday, March 4, 2025

(MINNEAPOLIS, MN – March 4, 2025) – In a groundbreaking collaboration set to redefine the fitness industry, the International Sports Sciences Association (ISSA), one of the largest and most respected certifying organizations in fitness, is partnering with the Fitness Business Association (FBA) to host the 2025 Virtual Functional Aging Summit on the SUCCEED! Virtual Conference platform.

The Functional Aging Institute (FAI) Summit will be held entirely online, running from June 12-15, 2025. This elite event will ensure an exclusive, high-impact experience for fitness professionals eager to specialize in active aging fitness.

Registration Opens for SUCCEED! the FBA Virtual Fitness Conference 2025

Tuesday, February 25, 2025

(MINNEAPOLIS, MN – February 25, 2025) – The Fitness Business Association (FBA) proudly announces the official opening of registration for the highly anticipated SUCCEED! Virtual Fitness Conference 2025, set to take place April 9-14 - all online!

This fully online event remains the ultimate destination for fitness professionals, offering an unparalleled opportunity to learn, connect, and earn valuable Continuing Education Credits/Units (CEC/CEUs) from the world’s leading certification bodies—including ACE, NASM, AFAA, NSCA, ACSM, ISSA, NCSF and SCW.

KEISER Renews Silver Sponsorship with the FBA, Elevating Human-Centered Fitness Innovation

Friday, January 24, 2025

(MINNEAPOLIS, MN - January 24, 2025) – The Fitness Business Association (FBA) proudly announces that KEISER has renewed its Silver Sponsorship for another year, reaffirming a partnership built on a shared vision of advancing fitness through science and engineering excellence.

Why Copy-Pasting Waivers and Membership Agreements Can COST You $50,000

Wednesday, January 22, 2025

As a gym owner, it can be tempting to save time and money by borrowing another gym’s waiver or membership agreement. After all, if it works for them, it should work for you, right?

Unfortunately, that assumption couldn’t be further from the truth.

NASM and AFAA Renew Strategic Sponsorship with the FBA

Tuesday, January 21, 2025

(MINNEAPOLIS, MN - January 21, 2025) – The Fitness Business Association (FBA) is proud to announce the renewal of its strategic partnership with the National Academy of Sports Medicine® (NASM) and the Athletics and Fitness Association of America® (AFAA).

This collaboration underscores a mutual dedication to advancing the fitness industry through education, setting new standards, and fostering the growth of businesses and fitness professionals worldwide.

Keeping the Momentum: How to Retain New Members After the January Boom

Monday, January 20, 2025

The January boom is a golden period for fitness studios. Fueled by New Year’s resolutions, your classes are packed, your energy is high, and your member base is growing. But as the weeks roll into February and beyond, the real challenge begins: retaining these new members.