Fitness Business Blog

2021 Sees Home Gyms Skyrocket! But is This A Good Thing?

Friday, May 21, 2021

Once again the trends in the Fitness Industry have taken market analysts by surprise. Two big opportunities have surfaced in March and April and now are commanding a good share of the fitness market. The first is Digital Fitness and the second is Garage Gyms.

Bernhard Mehl, an entrepreneurial coach and ergonomics engineer, in a recent article on KISIblog, says that after COVID appeared, the fitness industry, and especially location-based businesses, dropped as much as 10 billion in the year following the onset of the pandemic.

For Fitness Businesses Data is the New Oil

Monday, May 17, 2021

In 2006, mathematician and architect of the Tesco Clubcard, Clive Robert Humbry, OBE declared ‘data is the new oil’. He went on to say: “It’s valuable, but if unrefined it cannot really be used.”

Here Rob Lander, Founder of leading digital business management solution, Fisikal, explains the value in this statement as it relates to managing a fitness business.

ECO-POWR™ and SA WELL+™ Offer New Ways to Engage

Friday, May 14, 2021

As fitness enthusiasts begin to find their way back to their favorite clubs, gyms, and other workout amenities, the owners and operators of these facilities are looking for ways to keep individuals engaged and excited.

SportsArt is always looking for opportunities to leverage our product innovations to help customers.

Why Fitness Businesses Need a Spending Plan, Not a Budget

Monday, May 10, 2021

Many business owners joined the entrepreneurial ranks because they got tired of doing business based on someone else’s rules. As a fitness pro, you know there are so many ways to lose weight, gain muscle, resolve chronic issues, repair injuries, get faster, jump higher, you name it.

Some of these strategies work for some of your clients, but none of them will work for everyone.

The Great Outdoors - How Gyms Can Bounce Back by Maximizing Training Opportunities Away from the Physical Gym

Friday, May 7, 2021

It’s probably fair to say that we have never appreciated our open spaces more than over the past year, due to the restrictions caused by COVID-19. With so much time being spent in our homes, heading to the park for example for a walk or a run has been incredibly beneficial for us mentally and physically.

And as social restrictions have gradually started to lift, the great outdoors has become important for a further reason - it has provided a place for us to workout

Trainerize Becomes FBA Sponsor

Thursday, May 6, 2021

(MINNEAPOLIS, MN, VANCOUVER, BC, May 6, 2021) – The Fitness Business Association (FBA) today proudly announces and welcomes the addition of Trainerize to its sponsorship ranks.

With Trainerize, fitness business operators can take members and clients online with workouts, on-demand classes, in-app messaging, progress tracking, group training and more! Trainerize engages and inspires your community with virtual access to your studio, extending the member experience far beyond your gym doors.

The Summer Forecast for the Fitness Industry and How It Relates to Equipment Availability

Wednesday, April 28, 2021

Typically, the summer months are low traffic zones for gyms and fitness studios. However, this summer is shaping up to be one of the busiest ever for health clubs. Why? Because now, a little over one year since the COVID-19 pandemic began, the vast majority of gyms and studios in the US are returning to full operations.

How to Drive Your Fitness Business Forward with Data

Tuesday, April 20, 2021

How to make data-driven decisions to drive your fitness business forward. The fear of failure can paralyze business owners from making changes needed to grow their bottom line. Fortunately, we have access to more data than ever before, which helps us uncover trends, identify growth opportunities, and navigate major business decisions.

The Hybrid Fitness Model is Here to Stay

Saturday, April 17, 2021

Restrictions of the past year have forced fitness studios all over the world to embrace digitalization in order to develop a ‘hybrid’ model that seamlessly blends in-person and remote training opportunities.

Rob Lander, CEO Fisikal, expert in digital business solutions highlights some of the key benefits of going hybrid to complete the in-studio offering.

The Importance of Live Streaming for Health and Fitness Providers

Wednesday, April 14, 2021

Who would have thought this time last year that working out from your home would become so normal? And that your phone, laptop, or TV would become vital not just for watching your favorite shows but for your physical and mental wellness?

The dramatic transformation of the health and fitness industry in this period is matched only by the many people - from gym regulars to those taking up different fitness activities for the first time - who effortlessly moved with these sudden changes.