Featured Topics

Marketing Tools

Use these proven tactics to attract new clients and keep the ones you have. Increase credibility, access social media tools, sample marketing templates, and more.

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Starting, Managing, and Operating a Fitness Business

Owning and operating your own business can be challenging. Access everything you need to make informed decisions, learn from your peers, and avoid costly roadblocks. 

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Video Series - The Latest Studio Research & How to Apply it 

Six, 10-minute video sessions on the key findings every aspiring or current owner needs to know! Presented by Stephen Tharrett, who served on the education, certification and health/fitness facility standards committees for the American College of Sports Medicine (ACSM) and American Council on Exercise (ACE).

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Proven Strategies for Success

Business Learning Center

Reduce your business risk and get to success faster using these essential how-to guides, templates, webinars, research reports, and spotlights on some of the best studio owners in the country.

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Strategy Library

The most relevant business information for the fitness studio market. Utilizing the expertise of our advisory council, associate members, industry experts, and current owners - you are guaranteed to learn new and exciting ways to take your business to the next level. 

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Learning Tools

Business Templates and Forms 

Whether it’s a business plan to get you started, budgets to help you stay on track, marketing worksheets to gain exposure, or HR documentation to protect yourself – we’ve got the templates critical to your business. Find everything you need to stay organized and on track.

Download templates

Revenue Producing Programs & Discounts

Access new and exciting ways to increase revenue per client and your bottom line through exclusive programs from AFS partners. Also leverage the combined buying power of the fitness studio community with pre-negotiated great deals on products and services critical to your success.

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Most Popular 


"I would highly recommend any fitness studio to join AFS. They GENUINELY want to help you succeed, no matter what stage your business is in.  I learned so much and I’m only beginning to utilize what they have to offer. The entire AFS team have really supported my efforts and I know they can do the same for you!"​

Debi Teeple
Owner, Age Successfully
Indianapolis, IN