Access the benefits necessary for one common goal - to be more successful!





We are proud to be the home empowering fitness entrepreneurs to SUCCEED!
Here’s how:

Proven Advice That Works

Action plans and how-to guides that apply exclusive AFS research and best practices that are critical for success.


Best Marketing & Lead Generation Tools

Know what works to get more clients and get connected to the best ideas from the AFS community to earn more money.

Robust Learning Center

Answers from the most comprehensive education library for studios, gyms, and professionals in the world.


Leadership, Guidance, and Mentoring

Elevate your position in the industry, connect with industry leaders and find a mentor that inspires and supports you.

Everything Built for Convenience

AFS is the association for the 21st century. One that’s innovative, tech-savvy and above all else useful.


No matter what stage you're in, receive everything necessary for your success.

Learn more about the membership benefits that interest you:





The Most Relevant Benefits for Studios, Gyms & Fitness Professionals

For businesses of all types from 500-10,000 sq. ft. and fitness professionals looking for career and professional growth.