The AFS Promise

At AFS, we support your efforts to change more lives by providing you every resource necessary to start, grow or extend the life of your business. We care about your business success like you care about your clients’ success.

 

 

Why I Started AFS

I’ve done just about everything in fitness - from washing towels, sweeping floors, selling memberships, and turning around the performance of fitness studios and 45,000 square foot health clubs.

Having grown up in the fitness industry where both my father and grandfather started fitness Associations, I noticed years ago the trend of many of my former employees and fitpro friends starting their own studios and gyms, and soon realized there was a void to be filled.  There was no trusted and credible association to provide these courageous individuals with all the benefits the big box health clubs have had for so long.

I built AFS from the ground up to be the community and family that lets you connect to more influencers, discover new trends, learn how to make more money, generate more clients, uncover critical data, and apply key insights to your business.

I want AFS to be an association for the 21st century. That’s why the core of an AFS membership is 3 things: innovative, tech savvy and above all else useful. 

With the overwhelming support and recognition of the industry, today AFS is leading the growth of the studio/gym market by supporting managers, owners and fitness professionals become better every day. Make sure you're a part of our mission - become a member of AFS!

See the full Executive Team

 

Advisory Council

The AFS Advisory Council is made up of a panel of influential industry leaders. This team of experts was compiled to bring AFS members and the fitness studio community the education and knowledge necessary to thrive in a competitive market. 

John Garey 
Program Director of John Garey Fitness and Pilates, Creator of JohnGareyTV.com
John Garey, MS, CSCS, is the creator of JohnGareyTV.com, an on-line instructor resource for fitness and Pilates programming. He is also the Program Director of John Garey Fitness and Pilates in Long Beach, California, featuring the only STOTT PILATES®-licensed training center in Los Angeles.

 

Shannon Fable
Founder & President, GroupEx PRO
Shannon Fable, 2013 IDEA and 2006 ACE Instructor of the Year, is a fitness business and programming consultant who has helped impressive brands such as Anytime Fitness, Schwinn®, Power Systems, ACE, and BOSU® over the last 20 years.

 

Rick Mayo
President of Alloy Personal Training Center & Alloy Personal Training Solutions
Rick is a featured speaker at conferences domestically and internationally, speaking on how to best sell and service personal training. He has written numerous articles on the business of fitness for trade journals and contributes regularly to national publications such as Men’s Health.

See the entire Advisory Council

 

AFS Mission, Code of Conduct and Core Values

Each AFS member must agree to operate their business according to the AFS Code of Conduct. These businesses are expected to abide by all laws, treat clients and staff with fairness and respect, and conduct their business up to industry standards.

AFS abides by the Core Values of Integrity, Community, Commitment, Credibility and Empowerment.

Learn more 

 

Advocacy

Through your AFS membership we form one collective voice and can counter any negative press, law, regulation or policy that might have a dramatic impact on you and your business. 

In order to create change it will take a large and vocal community of like-minded people to make an impact. Through AFS, you are part of this community!

How we protect you and your business

 

The AFS Difference
What Becoming a Member Means…
 

...In the Minds of Your Clients 

91% of consumers prefer a fitness studio/gym who’s a member of an association and abides by their code of conduct.

...In How You Speak to Your Clients 

Instead of, ‘This is what we’ve found or think’ now say, ‘This is what the industry is doing,' which lends credibility and trust by not being the sole source of information.

...In Getting More Social Capital

Connect to members and leaders immersed in the inner workings of the industry to provide the best opinions and ideas. 

...In Leveraging Our Technology 

AFS is the Association built for the 21st century. That’s why the core of an AFS membership is 3 things - innovative, tech savvy and above all else useful.

...In Developing Leadership Skills

Write for us, speak at our event, be featured on our site, contribute to our newsletters, become a trusted and respected voice in the industry. 

...In Moving the Fitness Industry Forward 

AFS is solely dedicated to the careers and growth of the fitness studio/gym market. We support you and the fitness industry as a whole.


See the Benefits