No matter what stage of growth your fitness business is in: taking-off, survival, existence, success or maturity - developing a team of leaders is the most common topic I coach fitness business owners on.
As the communities we serve are becoming more savvy in their health and fitness needs and wants, the quality of team leadership is becoming increasingly important. Thus, the question...
Increasing your customer acquisition or conversion rate is one thing - improving the lifetime value of your customers is quite another. Lifetime value means repeat payments from the same people, a strategy that costs you 90% less in marketing than trying to attract new customers over-and-over again. Repeat customers are also much easier to upsell, and there are many other advantages to looking at lifetime value as a priority KPI.
Wearable technology is a relatively new phenomenon in the fitness studio, but it is already being used as a tool to improve the customer experience and keep them coming back.
With all of the competition there is now you have to find ways to set your business apart. Why should your client choose you over some place else? The last thing you want to do is to get into a price war where they are only choosing you because you are cheaper. You can’t be the best and the cheapest at the same time. Don’t be tempted to play that game.
Instead here are a few ways to set yourself apart:
The 4th quarter of the year has arrived. Many fitness studios get scared there will be lack of revenue and attendance will decline. However, a small percentage see opportunity and abundance and a time to create greatness. Which group will you be in?
The purpose of this article is to empower you with an arsenal of marketing and client appreciation strategies to fuel an incredible Q4 and gain some serious momentum to come charging into the New Year. Let’s get to it!
In the world of leading and managing a team, it is inevitable that we will have people on our team that act as little more than dead weight. Sometimes it’s a bad hire. Sometimes, its rooted in people growing disgruntled over time.
Sometimes a management change or change in team dynamics can cause a team member who once was engaged to be disenchanted. Fact is if you lead people over a period of time, you need a degree in psychology as team dynamics and engagement are ever evolving and changing.
In all my travels, one thing remains constant - the work we're doing at AFS and the projects, education, and on-going brand awareness we're creating is making a huge impact in the fitness industry.
With over 60 partnerships both in and outside the fitness industry - AFS' mission to support entrepreneurial fitness professionals and studio/gym owners is alive and well!
The growing aging Boomer population is huge, affluent, well-educated and looking for trainers that can safely and effectively improve their health and fitness. In essence, they are the ideal client group.
However, many fitness marketing messages and strategies that work well with younger adults are ineffective with older adults and may even repel them. It takes more time and effort to move them through the sales process but once they make the decision to train with you they are loyal clients that stay with you for a long time.
Think back to the year 2010: How busy were you? How much free time did you used to have?
Now today: How much busier are you than in 2010? Should I even ask about free time?
Think about it: All the work demands, travel commitments, mindless checking of emails and texts, managing clients, worrying about the future of your business, Facebook updates and Likes, endless Instagram scrolling, driving kids all around town, selfies every 10 minutes, and still, trying to have a normal life in the process - life shows no signs of slowing down.
During the past 12 months AFS has undergone a huge transformation. Within that time frame our growth has been extraordinary. We've added more benefits, more partners, and more value that make up a compelling case for membership, including our ROI calculator.
During these past several months, AFS has also traveled across the country, literally - from being headquartered in Chicago to now the Bay Area.
Whether or not they admit it to you, most clients and club members care about calories. Has someone at your facility ever asked any of the following:
“Are the calories on this treadmill/elliptical/bike accurate?”
“How does this equipment know how many calories I burn during my workout?”
“This piece of equipment says I burned 600 calories. Is that right?”
If so, you know that it can be difficult to explain caloric expenditure to clients and club members.
• Trainer, Manager or Owner • Beginner or Veteran • 500-10,000 sq.ft.