Fitness Business Blog

Beating the Competition - What Every Studio Owner Needs to Know

Wednesday, September 14, 2016

Do you ever feel like there’s a competitor around every corner? Budding entrepreneurs often hesitate to follow their business dreams because they believe their target market is already so saturated that there simply is no more room to absorb any new entrants.

However, savvy small business owners can make it in a crowded field, even one filled with a couple of big players. The key to your business' success doesn’t hinge on finding a completely empty field, but how you define your company and its place in the market.

Body Language, Self-Awareness and the Client Experience

Monday, September 12, 2016

As a trainer, you wear many different hats during a typical work week. In turn, you are pulled in many different directions among family, friends and clients.

If you are focusing on too many topics at once you cannot be in the moment, which can lead to a lack of client retention.

How Heart Rate can be Leveraged into Gaining Meaningful Insight into your Client

Wednesday, September 7, 2016

Wearable technology is one of the fastest growing spaces in the world. The appeal of wearable technology is part motivation, with goal setting, challenges and social recognition and part insight, with clients looking to obtain more information about their overall physical health. In this article, we will talk about meaningful insight.

As a fitness business operator or personal trainer incorporating wearable technology, you'll not only further increase your members’ lifetime value, but educate them on what makes a workout effective (meaning your clients know what the numbers actually mean when they purchase wearable technology).

Motivation + Results = Increased Attendance & Retention

Tuesday, September 6, 2016

Fitness has never been bigger. In fact, it's the world's biggest sport with 61% of people who exercise regularly doing gym-type activities, according to the Global Consumer Fitness Survey 2013. But retention remains the industry's biggest problem.

And where previous acquisition of new members could fill the gap, new levels of competition and industry segmentation have made gaining and retaining members harder than ever.

‘Stationary Cycling’ Ranks #10 Among Activities in America in 2015

Thursday, September 1, 2016

If you’ve noticed the fitness trend toward indoor cycling, you’re not alone. According to fitness and sports experts and the organizations that track such data*, “Stationary Cycling” was the 10th-most popular activity in America in a 2015 survey of all activities in which Americans participated.

Of course, if you’re reading these words you already know the health and fitness benefits of indoor cycling, but it’s also nice to know that you’re among the millions who have selected this vigorous, fun, and uplifting fitness regiment.

Three Marketing Strategies to Crush the Summer Slow Down

Wednesday, August 31, 2016

Summer is here again! If you’re like many of us in the fitness industry, June, July, and August can be brutal months.

The unfortunate part is that instead of planning and preparing for this slow down, many trainers and studio owners are too busy working “in” the business and suffer the consequences such as decreased revenue, less sessions serviced, and lack of profitability.

How to Build a Debt Free Training Business

Monday, August 29, 2016

Over 10 years ago, I took the hardest yet most gratifying step of my career: Getting out of debt.

At just 26, my wife and I accumulated over $220,000 in personal and business debt. My future outlook was bleak to say the least since we just opened Avenu, had a handful of clients and rent was due soon.

How My Orlando Fitness Studio Made a National Digital Footprint

Friday, August 26, 2016

The list of personal trainers in Orlando is immense. How could I stand out from the crowd and create a fitness brand that is unique among a sea of others? When I started my business in 2014, I was determined to set it apart in every way possible way.

I have always had a passion for art and, in fact, my first job was as an assistant production manager at Walt Disney Animation where I contributed to films like Lilo and Stitch and Beauty and the Beast.

The Importance of Insurance When You Least Expect It

Wednesday, August 24, 2016

Reading the news can be dangerous, indeed, especially if runaway or otherwise poorly driven vehicles end up “parking” in your studio. In recent weeks, several such incidents occurred in precisely that way.

The Little Gym in Roxbury, NJ, was the “victim” of a 78-year-old woman who crashed her car through the front window of the fitness center. Police said the woman mistook the gas pedal for the brake.

The Key to Turning Prospects into Paying Clients

Thursday, August 18, 2016

Fitness is an industry with constant churn in terms of people coming into the mix to workout and those who fall out of fitness – for a variety of reasons. Even with more and more research showing the health and wellness benefits of fitness, many people who would benefit from it, simply don’t start.

As businesses this leaves us with the pool of people who are actually willing to make it into a gym/fitness studio/etc. The good news? Once they start, it’s easier to get them back if they fall out.