It is no secret that Google is a massive driver of leads for gyms and personal training studios worldwide. However, for many small- to medium-sized fitness facilities, the prospect of getting their website on the first page of a Google results page seems lofty.
Fortunately, local search engine optimization (SEO) can be a huge asset for these owners to leverage when utilizing the strategic advantage of proximity to their ideal clients.
(MINNEAPOLIS, MN - May 7, 2024) – The FBA and the National Council on Strength and Fitness (NCSF) have renewed their strategic agreement for the period of 2024-2025, solidifying their commitment to advancing the fitness industry and supporting fitness professionals worldwide.
Josh Leve, Founder and CEO of the Fitness Business Association, emphasizes the significance of the partnership, stating, "We are thrilled to extend our strategic partnership with the NCSF. Their dedication to excellence in education and certification aligns perfectly with FBA's mission to empower fitness professionals. Together, we are poised to drive positive change and innovation within the industry."
(MINNEAPOLIS, MN - April 17, 2024) – The Fitness Business Association (FBA) proudly welcomes Fitness On Demand (fitnessondemand247.com) as its newest Silver Sponsor, signifying a strategic alliance aimed at enhancing resources and support for fitness professionals worldwide.
Josh Leve, founder and CEO of the FBA, hails the partnership, stating, "We're thrilled to have Fitness On Demand join us as a Silver Sponsor. Their commitment to innovation and accessibility aligns perfectly with FBA's mission to empower fitness businesses. Together, we're poised to make a significant impact on the industry."
In the modern marketing landscape, content is a primary driver of engagement, reach, and overall impressions for fitness facilities. That said, developing, creating, and consistently delivering high-quality content can be time-consuming for many studio owners. Because of this perceived burden of commitment, many just choose to refrain from participating or applying minimal effort to their content curation.
The last several articles I’ve written have focused on emerging trends in the fitness industry. We have talked about holistic health, community consciousness, and hybrid gyms. We did an entire article devoted to building a Community-Oriented Fitness Business.
Prior to that we did several articles on Bio-hacking where we looked at nutrigenomics, do-it-yourself biology, body hacking and several more interesting developments in our industry.
When it comes to marketing and websites, it’s common knowledge that content is king these days, especially when trying to bump your organic search engine rankings. But before you go into hyperdrive with a blog, you will want to investigate your “why,” “who,” “what,” and “how” when it comes to content, as well as the efficient utilization of your efforts in blogging.
The last three years since the COVID disaster have seen some amazing, radical changes in the fitness industry. Club owners, rather than folding under the significant weight of club shutdowns and health mandates, responded by finding new and better ways to present their clubs and utterly change the industry.
As a fitness professional, you carefully plan out every workout for your clients. As an entrepreneur, every equipment purchase or marketing effort is carefully calculated. We know how detail-oriented you can be, but sometimes accidents slip through the cracks when we least expect it.
Just one accident could cost you thousands in medical bills, lawsuits, or property damage. Without insurance, you would be expected to pay out of your own pocket.
Recently, the move in the fitness industry has been away from the lone-wolf model. This is the fitness club where you check in, you see one or two people that you know, you look around until you find your trainer and you work out.
Or you just go to your favorite machine and climb on.
(MINNEAPOLIS, MN - March 27, 2024) – The Fitness Business Association (FBA) proudly announces the addition of Zen Planner a division of Daxko to its esteemed roster of Gold sponsors. This strategic collaboration signals a commitment to advancing the fitness industry through cutting-edge technology and solutions that empower fitness businesses to thrive.
Josh Leve, Founder and CEO of the Fitness Business Association, commends the partnership, stating, "We are delighted to welcome Zen Planner as a Gold sponsor. Their dedication to providing innovative solutions aligns seamlessly with FBA's mission to support and uplift fitness businesses. This partnership is a testament to our joint commitment to driving excellence in the fitness industry."
• Trainer, Manager or Owner • Beginner or Veteran • 500-10,000 sq.ft.