Fitness Business Blog

The most common financing option available for studios and gyms using fitness equipment leasing is a capital lease. The main purpose of a capital lease is to finance the fitness equipment purchase while preserving the owner’s working capital. 

You can finance the purchase of their proprietary equipment, security systems, computer hardware & software, flooring, outdoor signage and other tangible items needed to run the business using a fitness equipment lease.

Your website is your most important marketing tool. There are individuals in your area actively searching online for the fitness services you offer - and your website is where they’ll decide if your programs are a fit for what they need.

To prove that you are the right fit it is vital that the homepage of your website speaks to viewers in a way that will influence them to convert.

The health/fitness club business is a people-intensive industry. The average facility under 20,000 square feet (the majority of fitness studios) employs five full-time staff and six part-time staff with a payroll equivalent to 42% of revenue.

This points out the critical importance of staff to create and sustain the experiences that clients and members expect, and to highlight the fact that with this reliance on staff to deliver our offering comes a reasonably hefty price tag; a cost that typically consumes 40% to 50% of revenue.