From the templates and forms you'll need to the business policies you put in place, owning your own studio is a big undertaking. Better position yourself for success with access to a wealth of information through AFS.

'Starting Your Own Studio' Resource Center

Owning and operating your own fitness business can be challenging. Through AFS, access everything you need to make informed decisions, learn from your peers, get discounts on products and services, and avoid costly roadblocks.  Make your dream a reality. 

Cutting-edge Market Research Reports

Take the guesswork out of being a fitness business owner and make better business decisions.  Receive the answers to your questions such as what marketing strategies work best, if I’m 3,000 sq. feet how much revenue should I be making annually? What do others pay their front line staff?  Consolidated nation-wide reporting from hundreds of studio owners.

2017 Fitness Studio Operating & Financial Benchmarking Report
2016 Fitness Studio Operating & Financial Benchmarking Report
2016 Fitness Studio Marketing Best Practices Research Report 

Finding, Hiring, and On-Boarding the Right Talent

Finding and hiring great talent takes focus. But providing a compelling reason to seek you out is an essential first step. At the end of the day, your employees are your greatest asset and deliver your brand promise. To make sure you take the right steps and have the right talent in the right places follow this essential Guide to maximize your success.

Stories of Success from Studio Owners Across the Country

This 16-page highlight reel focuses on nationally-known, successful studio operators, who share everything you need to know, including business concept, revenue model, marketing strategies, and how to create a loyal client base. Learn personal insights from experts that you can apply to your business!  

Creating Systems for Your Business

Systems within your studio are important for consistency, quality control, time management, training, and everything in-between. Simply put - Systems will help grow your business. Get organized, get on track and take back control of your business.

Customized Insurance for Yourself and Your Business

All-in-one comprehensive plans for fitness professionals and studio owners. Receive the best coverage at the best rates. AFS members receive customized plans, discounted pricing and dedicated customer service. 

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