For all fitness professionals and current studio/gym owners!  

Enhance client relationships, drive more traffic, plus much more. 

Learn it all while starting, managing or enhancing your fitness business. Only through AFS’ online education platform!

 

 

While you don't have to be a member to take a course, AFS members receive one free online course included in membership!

Choose from any of the courses below once you join!

 

 


The most comprehensive coursework only available through AFS’ Online Education platform! Never get bored with different types of educational learning. 
 

 

Available Courses


Creating Operational Standards, Systems, and Success Plans for Your Business

Learn to establish operational standards and systems in order to ensure consistent delivery of your value proposition against organizational and customer expectations. 

Includes the following 3 courses:

  • How to create operating standards for your business
  • Building a program plan for your studio or gym
  • Best practices for operational efficiency from successful studio/gym operators​

CEC/CEUs- ACE: 0.3, NASM: 0.3, AFAA: 3, NSCA: 0.3, ACSM: 3
All courses contained in the learning path must be completed to receive CEC/CEUs. 

Purchase $75     Learn more


Building an Organizational Culture, Becoming a Great Leader and Putting Together a Great Team

Receive a full understanding of how to build an organizational culture, the basic principles of leadership, and how you can develop and lead an empowered team.

Includes the following 3 courses:

  • How to Build and Sustain a Powerful Organizational Culture 
  • The Attributes of Great Leaders
  • The Fundamentals of Building a Great Team

CEC/CEUs- ACE: 0.3, NASM: 0.3, AFAA: 3, ACSM: 3
All courses contained in the learning path must be completed to receive CEC/CEUs. 

Purchase $75     Learn more


Business Planning, Accounting and Finance for Fitness Entrepreneurs

Learn everything you need to know to navigate the complexities of the business planning process, along with an overview of the financial operations of a fitness business. 

Includes the following 2 courses:

  • Understanding KPI's, Accounting, and Finance to Start or Grow Your Business
  • The Business Planning and Budgeting Process

CEC/CEUs- ACE: 0.2, NASM: 0.2, AFAA: 2, ACSM: 2
All courses contained in the learning path must be completed to receive CEC/CEUs. 

Purchase $49     Learn more


Starting Your Own Business - What it Takes to Launch a Successful Studio/Gym

Thinking of going off on your own? This coursework provides you with a comprehensive understanding of what's required to bring a fitness studio/gym concept or vision to reality. 

Includes the following 4 courses:

  • Creating a Strategic Business Plan and Financial Pro Forma
  • Making the Entrepreneurial Leap: Selecting the Appropriate Legal Business Structure and Raising Start-Up Capital 
  • Studio Development – Site Location, Leasing, Design and Construction and Equipment Selection
  • Pre-Opening Marketing and Operations

CEC/CEUs- ACE: 0.4, NASM: 0.4, AFAA: 4, NSCA: 0.2, ACSM: 4
All courses contained in the learning path must be completed to receive CEC/CEUs. 

Purchase $99     Learn more


The Essentials of Sales, Marketing & Branding

Identify the strategies that are working today! Learn what's necessary to build a unique and differentiated value proposition, then market and sell it to your community. 

Includes the following 4 courses:

  • Creating a Differentiated Brand Promise and Brand Positioning to Thrive in a Competitive Marketplace
  • Marketing – What It Is, How to Use It, and Strategies that Work
  • Digital Marketing Savvy – Using Technology to Grow your Business
  • Sales, Sales Management and the Role of Relationship Selling

CEC/CEUs- ACE: 0.4, NASM: 0.4, AFAA: 4, NSCA: 0.5, ACSM: 4
All courses contained in the learning path must be completed to receive CEC/CEUs. 

Purchase $99     Learn more


Delivering the Client Experience

For all fitpros, aspiring and current studio/gym owners - get a comprehensive understanding of what it takes to create, develop and deliver enriching and memorable experiences for your clients and guests. 

Includes the following 3 courses:

  • The Importance of the Client Experience and Building Customer Loyalty
  • Understanding Consumer Expectations and the Fitness Studio Value Proposition
  • Creating a Brand Promise and Delivering Memorable Client Experiences

CEC/CEUs- ACE: 0.3, NASM: 0.3, AFAA: 3, NSCA: 0.4, ACSM: 3
All courses contained in the learning path must be completed to receive CEC/CEUs. 

Purchase $75     Learn more


Fostering a Safe and Ethical Business Environment

Make sure you're creating and an environment that's safe for your clients and run up to the standard your clients expect.  Separate yourself from the competition by learning the necessary components of these very important issues.  

Includes the following 2 courses:

  • The Policies and Practices You Need to Know
  • Consumer Safety and Business Ethics 

CEC/CEUs- ACE: 0.2, NASM: 0.2, AFAA: 2, NSCA: 0.3, ACSM: 2
All courses contained in the learning path must be completed to receive CEC/CEUs. 

Purchase $49     Learn more

"Based on the current rise of studio-type fitness environments, I believe the AFS products, services, and benefits can make a substantial, positive difference to the bottom line of almost any studio. We are supporting it."

Scott Goudeseune
President & CEO
American Council on Exercise