What is mentoring?

In general, mentoring is:

  • a sustained relationship, often in a career-oriented setting, between an experienced and trusted person who gives advice (the mentor) to another less-experienced person (the mentee).
  • the process by which a person offers guidance and instruction to assist mentees in their personal and career development.

Who is a mentee? 
A student or professional seeking advice and guidance from an experienced professional in one's chosen field.

What does a mentor offer?

  • Guidance
  • Friendship
  • Support

A mentor is not a parent, professional counselor, or financial advisor

Goals of the AFS Mentorship Program

  • Assist fitness studios in any capacity to grow their business 
  • Help fitness professionals transition from concept to reality when going into business 
  • Allow mentors to give back to the industry and grow personally
  • Encourage mentees to realize their full potential

Why participate?

Rewards for all participants include:

  • Develop leadership skills
  • Foster lasting friendships
  • Network and community involvement
  • Share mutual interests
  • Sharpen communication skills

 Mentee rewards include:

  • Professional development
  • Having a person to turn to who has experience in the industry
  • Enhanced reputation and professionalism
  • Opportunity to overcome personal challenges 
  • One-on-one support from trusted professional
  • Objective feedback on skills
  • Increased career satisfaction

Mentor rewards include:

  • Aid in creating higher standards for the industry
  • Learning and connecting with your mentee
  • Knowing that you made a difference

I want to become a Mentor or Mentee!


"As a studio owner in Chicago, competition is everywhere. Because of the mentoring and guidance I received through AFS, I’ve been able to boost the presence of our studio to heights I didn’t think possible. We’re excited about the future and know AFS will have a huge part in our success."

Pia Hamilton
Owner, Intrigue Dance & Performing Arts Center
Chicago, IL